The post Mt Pelerin appeared first on STO Search & Filter.

We caught an interesting interview on French network LMD TV about security token progress in France and Europe. This interview is with honorable guest Stéphanie Babossioras – Assistant Director of Legal Affairs for the AMF (Financial Market Regulator) as well as Jennifer D’Hoir senior advisor for the Gide 255.

—————————————————————————————————————————————

Hello and welcome to Le Monde du droit. Today we’re going to talk about the Security Token.

Q: So what is a security token ?

A: So a security token is a financial instrument which registers on the blockchain. It is an action, an obligation, a share of funds or a by-product.

It’s a title which give rights of financial nature or to governance rights and it registers on the blockchain which is a peer-registries technology.

That means it’s a way of holding a register without any centralized content

Q: So now that we know what a security token is… What is his legal framework Jennifer?

A: So really there isn’t anything really new regarding it’s legal framework since, like Stephanie said, we’re talking about financial instruments.

It’s a notion which is defined by the MIF(Multilateral Exchange Fees) and which has been transposed into a French Right.

The concept isn’t new. However the fact that we began using a new technology emphasized some blockages in the law which may be applicable to it.

Whether it’s about national right of title or the whole financial law that applies to it.

Q: So how is this framework evolving ?

A: This framework has been subject of different analysis in order to identify potential blockages with the use of blockchain technology in order to register financial instruments.

At an European level, the ESMA(European Securities and Markets Authority) has published a study about a year ago, where it identified the main points that will be subjects to potential blockages at a national level.The AMF also had a look on some issues that may have to be modify.

Q: So as you mention the AMF. Isn’t The AMF job suppose to remove those legal blockages?

A: So the AMF has 2 roles. First it’s goal is to help the actors , to support them in their projects and to specify the constant law legal framework that applies to them. That is why we’ve published, last Friday, a position which gives clarifications about negotiation platforms and notice boards.

Secondly the AMF’s mission is to support actors and remove regulatory obstacles.

We’ve also published last Friday a detailed legal analysis on the applicable framework and we are suggesting the European institutions to create a European digital laboratory that would allow some experimentations by removing certains legal constraints with the appropriate guarantees.

Q: So we see a lot of opportunities at first glance. What are both your feelings on the subject ?

A: A lot of potential! We do see it because the stock exchange actors, the financial players, are testing this new technology, whether it’s the big banks using blockchain to issue financial securities, or investment projects that are taking place to  exchange financial instruments in a new way.

So there is  potential that needs further testing because the projects are still in an experimental phase awaiting for opportunities thanks to that technology.

As for us in the AMF we estimate that blockchain technology is showing efficiency on all markets and that is why we want to support it. We want to accompany it’s development and manage risks in the most appropriate way there is.

What an exciting interview! A big thank you to AMF for their work pushing the security token framework forward and DDP for a informative view into France’s regulation towards digital securities.   

The post Translated Interview from France’s LMD TV with Honorable French STO Regulator & FinTech Expert appeared first on STO Search & Filter.

The post Blockpulse appeared first on STO Search & Filter.

Security Token Offerings (STOs) have become a big thing in the world of cryptocurrency. The main characteristic of STOs is its safeguard nature that allows investors to be governed by regulations. Following the popularity of STOs, it makes sense that the market also becomes more competitive as a result. This article will discuss some STO marketing strategies that might be useful for your fundraising.

1. Create a Solid Platform

A platform is, without question, crucial to the success of fundraising within the highly competitive environment. This platform or project needs to align with potential backers’ needs and goals. Successful STOs are those that can create a working demo between pre-STO adopters and STO regular crowdsale.

2. Establish a Strong Team

Potential backers will, of course, do their research before they decide to invest in your offering. As part of scrutinizing your offering, they will look at the previous successes of the collaboration of your team. Not only that, but they will also check out your advisors on whether they can add value to the team and offer their expertise on the project. In short, a strong team is what makes your offering appealing to potential investors.

3. Pay Attention to Marketing Collateral

Just as with all kinds of businesses, a well-thought-out website is necessary to draw in potential backers. Other than that, your white paper will also be examined by people who are initially interested in your offering as well. By having a well-developed website as well as marketing collateral, your offering will be more likely to attract potential investors. If you need some guidance, you can consult a reputable STO and ICO marketing agency to help with your marketing collateral needs.

4. Engage With Followers on Social Media

Your social media is another place where potential investors will check out when analyzing your STO. They will take the number of followers you have into account. However, the true measure of success here is the genuine connections that you have with your followers. It is not always about the quantity that matters, but more about whether your followers are engaged with you on your content. This is why you should always respond to comments made on your posts – whether paid or organic – to answer their questions or concerns. This will foster social media engagement with your current followers, as well as showing these potential followers that you are reliable.

5. Employ a Bounty Campaign

A bounty campaign is a great strategy that allows your early contributors and supporters to perform marketing tasks in exchange for compensation or rewards. For example, they can refer their friends to your content or platform. This encourages everyone to contribute and add value to the project with less investment and higher ROI for the team. Despite how good a bounty campaign may sound, you still have to be conscious of compliance as well. In some countries, it is frowned upon to engage potential contributors and get them to advertise with their own funds and to their personal followers. Therefore, you should be careful when implementing this strategy as your STO marketing strategy.

6. List your offering on our STO Marketplace Mobile Application

• We are connecting the globe with a sea of the digital asset and securities offerings.
• Users will be able to easily invest in global security token offerings.
• Get full app details here or subscribe to our mailing list below for early access

[vc_row full_width=”stretch_row_content_no_spaces” el_class=”subscribemarket”][vc_column][vc_row_inner el_id=”early-access”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mailchimp_form icon=”stm-crown” form_title=”Get THE Marketplace App Early!” form_subtitle=”Join our newsletter for STOs, app invites & other updates”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

We are STO Search & Filter, your resource to search, find, and filter global STO listings.

Follow us on Twitter for daily STO news and updates.

These ideas are opinions and not to be used as legal or financial advice. Please seek a lawyer before employing a marketing strategy.

The post 6 Tips for a Successful STO Marketing Strategy appeared first on STO Search & Filter.

The post Solar Stake appeared first on STO Search & Filter.

The post Social Good Project appeared first on STO Search & Filter.

• Growth hacking allows startups to secure investment and grow their users in a highly competitive environment
• For limited budget, it eliminates the need for costly loans
• An effective growth hacking strategy is based on the three components of content marketing, data, and testing

In recent years, the blockchain industry has become more competitive, with thousands of startups and multinational companies looking to capitalize on innovative technology. 

When you combine a great idea with a meaningful purpose, there’s no telling what kind of rapid and widespread change can be brought about by blockchain technology. The startup scene in the blockchain industry, however, is especially competitive because there are thousands of rival companies that are each vying for a limited pool of investment. 

The all-too-common dilemma of sourcing capital has seen hundreds of great ideas put aside and dropped in the pursuit of revolutionizing the world with blockchain technology. While it may be heartbreaking to go through months or years of hard work only to end up not having the necessary support for a proper launch, growth hacking may be the solution every blockchain startup needs. 

What is growth hacking?

Growth hacking is commonly defined as a method that any type of startup can use to enhance its overall visibility in the industry while encouraging more people to use its product or service. 

With the help of optimization, analytics, content marketing and automated marketing, startups can easily attract attention and create intrigue with minimal budget to essentially “hack” growth in the process. Generally speaking, growth hacking is done by a specialist growth hacker who is equipped to use creative, low-cost strategies to: 

• Grow a startup’s community
• Improve the credibility and reputation of the startup itself
• Gain new customers or patrons and retain them for the long run
• Generate more brand awareness

For the blockchain industry in particular, growth hacking has been shown to be immensely effective in terms of cultivating high activity taking place within it. Growth hacking has provided numerous blockchain startups with the leverage that they need to hit the ground running and produce the best applications of this revolutionary technology. In an industry that thrives on capital, growth hacking is essential to help startups survive in the long run. 

The key to effective growth hacking

While there are various components that go into a growth hacking strategy, there are three that are essential for success: content marketing, data, and testing. Often referred to as the cornerstones of growth hacking, know that data, testing, and content marketing work to ensure that a startup’s efforts are fruitful by each making their contributions towards a well-rounded strategy. 

“Is there a one-size-fits-all strategy for growth hacking?”

Growth hacking, to put it simply, does not have a single strategy that works for every blockchain startup seeking effective pool financing. Depending on what the blockchain product does, who the audience is, and what resources are available, every growth hacking attempt is unique and tailored to a startup’s needs. 

Final words

With the help of a proper growth hacking strategy, any blockchain startup with a great idea can get full financial support without having to rely on loans or any other sort of financial assistance. Should you find yourself in need of a push in the right direction with your startup, try growth hacking today! 

If you’re looking to learn more about blockchains, get in touch with STO Filter to see how we can help!

The post Every Blockchain Startup’s Guide To Growth Hacking – What to Know appeared first on STO Search & Filter.

• ICOs were historically easy to conduct, thanks to Utility Tokens
• Because of their simplicity, scammers emerged, creating a need for more regulation
• Security token offerings may attract more traditional investors and have the potential to revolutionize cryptocurrency

If you’ve been keeping up with the news lately, you will have heard about the big boom in cryptocurrency. The rise of Initial Coin Offerings, or ICOs, are also part of it, and ICOs are just as important as the famous Bitcoin. 

If you’ve read anything about it, you will know that some companies have started to embrace these regulations through a new fundraising method. STOs will involve registering with reputable financial authorities in order to ensure compliance and provide more security for investors.

Initial Coin Offering

You probably already know about Security Token Offerings and the benefits they bring, so let’s talk more about Initial Coin Offerings instead. ICO models were relatively easy to conduct, and their creation has made it easy for founders to raise millions of dollars to fund their ideas. We have the creation of Utility Tokens to thank for this. 

Utility Tokens function similarly to gift cards or prepayments, in that they can be utilized to buy services from the company that issued them. This also allows cryptocurrency to run without government intervention, furthering its development and placing greater emphasis on privacy and consensus. 

During the boom of ICOs, the only real requirements for conducting an ICO were to develop a blockchain-compliant token, distribute a white paper, and put a team together. ICOs initially relied on public money, so marketing was also an important part of the process. 

Because the ICO method was pretty simple, scammers began to emerge, which created a need for more regulations. The ICO model has its benefits, but many people see cases where the tokens that are generated resemble securities and don’t really have the utilities they claim that they have.

Solutions

So what’s the problem with security tokens, anyway? The greatest benefit they offer is the fact that they have to go through traditional financial channels in order to achieve compliance. That in itself is estimated to bring in more traditional financial investors. 

Institutional investors are often obliged to go through charters and contracts first, which determines what kind of investments they are allowed to make and how much risk they can take on. Due to the legal grey area of ICOs, they can sometimes be considered risky to invest in.

Initial Public Offering

If Security Token Offerings are compliant with regulations, then why not just an IPO? As STOs resemble IPOs in many ways, they still serve as a vehicle for raising vast sums of money for companies globally. However, not just anyone or any company can conduct an IPO, as it requires a tremendous amount of effort, reporting, preparation, compliance, earnings, and cash.

STOs replacing ICOs

If you’re wondering whether or not Security Token Offerings will replace ICOs and other established cryptocurrencies, the answer is that it is unlikely. STOs function and trade differently from Bitcoin and other entrenched cryptocurrencies. 

Rather than replacing the utility token market completely, security tokens may renew people’s interest in the industry again. Big players are anticipating this next boom and are preparing to make moves for it. There are also many new and exciting developments they are waiting for. These new advancements might make the market a little more interesting.

If you’re looking to learn more about STOs and how they will revolutionize cryptocurrency, get in touch with STO Filter to see how we can help!

The post How STOs Will Revolutionize Cryptocurrency – What to Know appeared first on STO Search & Filter.

• Security token offerings work by having an active counterparty issue a stock, and have several major benefits for investors
• They offer fractional ownership, meaning lower minimum investments, as well as better security and greater transparency through data verifying and tracking 
• They also open up a 24/7 market, and provide real value in their own right

A security token represents a share of the company that issued the security tokens, which is why they are also known as equity tokens. It is an investment contract that is recognized by the law for the preservation of capital or a company’s expectation of return. 

On the other hand, security token offerings work by having an active counterparty issue a stock. Think of it like stocks and bonds, though the digitized world transforms it into tokens on a blockchain to provide more liquidity and transparency. 

In essence, it is when an initial coin offering (ICO) and initial public offering (IPO) meet in the middle. This makes it an asset-backed token wherein records of ownership details and investment product are on a blockchain.

This means that nothing changes for investors, although the crowd sale is under the protection of cryptography and other smart contracts. As a result, investors can enjoy offerings that are easier, more affordable, and significantly more secure. 

To that end, here are more reasons why an STO is beneficial for you:

Benefit #1: Liquidity and Fair Access

An STO provides more liquidity to the market as it enables investors to have fractional ownership, which consequently lowers minimum investments. Additionally, security tokens allow the issuer to market to anyone on the internet. With a larger audience, the asset valuation also increases. In turn, the number of investors doubles as the investor base is no longer limited to a particular place. 

Benefit #2: Transparency

An STO is in a blockchain, which offers built-in immutability as it eliminates the weak points of online use: the need for easily compromised passwords and identities. With that in mind, an STO also has a more uniform method of verifying and tracking data. Additionally, reporting and auditing become easier as blockchain prevents fraud and arbitrage, and is immune to third-party manipulation. 

Benefit #3: Unlocking a 24/7 Market

Many traditional markets are limited by a strict, 8-hour shift. This means that you can no longer trade stock once employees clock off, especially during the holidays. This increases the chances of you missing out on any influential events that may occur during downtime. 

Fortunately, security tokens are available around the clock, allowing investors to act on opportunities in a timely manner. This makes it easier to expand investments and reach out to various geographic locations as businesses now have access to investors across different time zones. 

Benefit #4: Providing Real Value

Many people tend to mix up security tokens and utility tokens as both are created on a blockchain. However, they have nothing in common, as security tokens provide real value in their own right, making them a credible financial tool that can designate assets. To that end, it can grant rights in the following areas:

• Virtual or physical asset ownership
• Profit-sharing
• Financial commitments
• Dividend payments
• Direct or indirect participation

Security tokens and security token offerings have been generating a buzz around the industry and amongst investors. What makes this type of investment stand out is that it is a simple, secure, and legitimate ICO response. 

If you’re looking to learn more about STOs and their benefits for investors, get in touch with STO Filter to see how we can help!

The post 4 Key Benefits of a Security Token Offering for Investors appeared first on STO Search & Filter.

• Security token offerings have improved traditional securitization in a number of ways
• They allow specific rights and restrictions to be programmed to each unique digital asset, and maintain a complete audit record for each transaction
• They also eliminate an escrow service so exchanges can take place more quickly

In recent years, the blockchain industry has boomed in terms of relevance, going from having a cult following to being the talk of the town among financial investors and stockbrokers. From Bitcoin to Ethereum, multiple forms of blockchain cemented their relevance in the market. One type of blockchain technology to watch out for is tokenization or tokenized assets. It’s a recent development in blockchain technology that continues to take the industry by storm.

Security token offerings (STOs), tokenized assets and tokenization are proof that blockchain technology can be used as a means of generating new opportunities for securitization. In 2019, preliminary data has shown that 87 different institutions are estimated to have raised $562 million from issuing shares via STOs alone. Although tokenization and STOs are revolutionary, most people don’t know what they are. 

For the uninitiated, here’s what you need to know about security token offerings and tokenization:

1. Tokenization

Tokenization is the process of creating a digital unit of ownership for any class in a distributed ledger system or blockchain. Each tokenization can have a digital right to certain tangible or intangible assets, such as bonds, stocks, luxury goods (e.g., gold and diamonds), real estate, and commodities. Additionally, tokenization allows multiple users or investors to take a share of a single asset, such as a luxury car or gold bar, effectively creating a fractional ownership model comprised of multiple tokens. 

2. Smart contract

A smart contract is a type of unique code on a blockchain system that assigns specific data or attributes, links documents, and proves that any digital asset is tokenized. 

3. Security token offerings

Security token offerings (STOs) are defined as the act of issuing a new type of digital asset, which represents a traditional type of security to a certain group of investors or users. When used effectively, STOs can offer a more secure way to invest due to their ability to improve the traditional securitization process. 

How do security token offerings improve the traditional securitization process?

With the effective development of blockchain technology and tokenization, security token offerings have been able to significantly improve the traditional securitization process. Reduced overhead costs, the creation of operational efficiencies, enhanced liquidity, and improved market infrastructures are just a few of the multiple benefits that come with STO-enhanced securitization processes. Traditional securitization processes are improved significantly by STOs for these very reasons:

STOs offer the ability to program specific rights and restrictions for every unique digital asset

Compared with the traditional securitization process, STOs can make transactions more secure by implementing a smart contract that manages and enforces rights and restrictions. The programmed rights and restrictions prevent certain actions, such as duplication or any form of fraud, upon exchange. These measures were previously deemed impossible with traditional securitization alone.  

STOs can execute trades between two digital assets without an escrow service in real-time

By cutting out the third party, STOs improve the traditional securitization process by enabling two different parties to exchange a certain representation of value directly. Without the interference of an escrow service, exchanges are much faster in near-real-time—similar to that of physically exchanging two things. 

STOs maintain a complete audit record for every token transaction

Every single event, trade, and asset transfer is recorded on the blockchain through a secure system that can be queried at any point in time to yield real-time information. Compared with traditional securitization processes, which are prone to mixing up physical audit records, STOs effectively complete audit records in real-time. 

Security token offerings continue to prove that blockchain can revolutionize the way the world works. By using STOs to improve the traditional securitization process, it becomes much easier to conduct safe, stable, and convenient transactions.

If you’re looking to learn more about STOs and how they improve traditional securitization, get in touch with STO Filter to see how we can help!

The post How Do Security Token Offerings Improve the Traditional Securitization Processes? appeared first on STO Search & Filter.